eWatches deal of the hour

We've seen a lot of deal of the day sites pop up over the past couple of years, where a new item is sold every day at a drastic discount until it's gone and you have to move fast to get it.  Now watches dealer eWatches.com has intoduced a "One Hour Watch" where a new watch is introduced every hour.  Prices are great, selection is hit and miss, but if you keep checking back to see what the new deal is, it looks like you can come up with some steals.